Press
Media Contact:
Lisa Lukies
646.642.3364
info@lojoballusa.com
FOR IMMEDIATE RELEASE
LoJoBall™
Today’s Answer to Yesterday’s Beanbag
Las Vegas, Nevada, July 2008: Jury selects LoJoBall™ to be showcased at Las Vegas Furniture Market, of 2008. Fresh from its North American debut at the ICFF in New York City, we are pleased to announce that LoJoBall™ has made the grade –– selected to be showcased in the prestigious Design and Living Showcase at Las Vegas Market, July 31st – August 1st 2008.
European by design, LoJoBall™ is an innovative seating concept designed for the 21st century. Its patented design utilizes space without compromising comfort –– zipped, it forms a perfect sphere, to be used as a stool or footrest; unzipped it becomes a stylish, comfortable lounge chair. A variety of cool designs, colors and finishes compliment any décor. And with its latest selection of indoor/outdoor balls, LoJoBall™ is the new must-have accessory for every home.
“LoJo Balls are the children of poufs and beanbag chairs. Perch on them when the night is young, and unzip them as your energy flags… they will support your back the way a pouf never can, and with less mass than a big squashy beanbag.”
-Penelope Greene, New York Times
“The latest in chill out furniture has arrived. The LoJo is the new beanbag – and believe us, we wouldn’t throw phrase like that around!”
-At Home Magazine, United Kingdom
“Perfect for teenagers rooms or student pads, the LoJo is an update of the traditional beanbag and is comfortable to sit, loll and chill on.”
-Trish Lorenze, Home Shopper Columnist, The Independent, U.K.
“LoJo is the latest in innovative, flexible furniture. You can sit on it, put your feet up on it, or chill out in it! When closed, the LoJo’s are a geometric design statement in your room. When open, they are expressive.”
-Designspotter.com
“Affordable, stylish, and flexible seating.”
-U.K. Home Ideas
With a seat filled with beans to mold to the shape of your rear, and a back that is sculpted using a specially designed inflatable to support your lower back, a LoJoBall™ can be a personal refuge when listening to music, watching TV, playing video games, or relaxing with a favorite book. Fast and easy to inflate, LoJoBall™ comes with an easy-to-use hand pump and it’s very own stylish tote bag should you need to take your LoJo on the go-go.
Distributed and represented in the United States and Canada exclusively by Lisa Lukies and Michael Roberts. 6232 Southwood Ave., 2nd Floor, Saint Louis, MO, 63105 www.lojoballusa.com - RRP From $120